Tag Archives: branding

Another Government Cockup

I published this blog quite a few years ago, but here it is again just in case anyone missed this government ‘cockup’ (taken literally) first time around.

nogc300 copy

According to a spokesman, the UK Office of Government Commerce is “an organization that’s looking to have a firm grip on government spend!” To show they were on the ball it was decided they should have a new image. This involved spending £14,000 of taxpayers’ money on a new logo that was to appear on pens, mouse mats etc. (It’s best not to ask why a government organization needs to go in for all this expensive branding nonsense!).

nogc300 copy

Anyway, it only took a moment for staff to hold their pens upright, thereby turning the logo through ninety degrees, and for hysterical laughter to break out all across the office. Whoever designed this logo must also have thought that government is just a bunch of “w*****s”. The OGC branded material soon appeared on e-Bay; staff couldn’t believe their luck over their windfall.